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206 pages • missing pub info (editions)
ISBN/UID: 9789163307775
Format: Paperback
Language: English
Publisher: Engeseth Publishing
Publication date: 01 June 2009
Description
Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising...
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206 pages • missing pub info (editions)
ISBN/UID: 9789163307775
Format: Paperback
Language: English
Publisher: Engeseth Publishing
Publication date: 01 June 2009
Description
Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising...