The Fall of PR & the Rise of Advertising by Stefan Engeseth

The Fall of PR & the Rise of Advertising

Stefan Engeseth

206 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising...

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