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Linda Lai, Judy Strauss, Efraim Turban
320 pages • missing pub info (editions)
ISBN/UID: 9783319170275
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 26 November 2015
Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t...
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—
Linda Lai, Judy Strauss, Efraim Turban
320 pages • missing pub info (editions)
ISBN/UID: 9783319170275
Format: Hardcover
Language: English
Publisher: Springer
Publication date: 26 November 2015
Description
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t...