Social Commerce: Marketing, Technology and Management by Linda Lai, Judy Strauss, Efraim Turban
Social Commerce: Marketing, Technology and Management

Linda Lai, Judy Strauss, Efraim Turban

Social Commerce: Marketing, Technology and Management

Springer Texts in Business and Economics

Linda Lai, Judy Strauss, Efraim Turban

320 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t...

Read more

Community Reviews

Loading...

Content Warnings

Loading...