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Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Rory Sutherland

384 pages missing pub info (editions)

nonfiction business informative reflective slow-paced
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Description

How does magic happen? From the Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--comes a revolutionary exploration of the art and science of conjuring irresistible products and ideas."Veins of wisdom emerge reg...

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