Power Brands: Measuring, Making, and Managing Brand Success by Jesko Perrey, Tjark Freundt, Dennis Spillecke

Power Brands: Measuring, Making, and Managing Brand Success

Jesko Perrey, Tjark Freundt, Dennis Spillecke

330 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to ...

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