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260 pages • first pub 2009 (editions)
ISBN/UID: 9781932841480
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Branding is done -- in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditiona...
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260 pages • first pub 2009 (editions)
ISBN/UID: 9781932841480
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Branding is done -- in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditiona...
Community Reviews
Content Warnings