Own Label: Sainsbury's Design Studio, 1962-1977 by Damon Murray, Stephen Sorrell
Own Label: Sainsbury's Design Studio, 1962-1977

Damon Murray, Stephen Sorrell

Own Label: Sainsbury's Design Studio, 1962-1977

Damon Murray, Stephen Sorrell

208 pages first pub 2011 (editions)

informative medium-paced
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In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simpl...

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