THE FOUR* THE HIDDEN DNA OF AMAZON, APPLE, FACEBOOK, AND GOOGLE by Scott Galloway, Scott Galloway

THE FOUR* THE HIDDEN DNA OF AMAZON, APPLE, FACEBOOK, AND GOOGLE

Scott Galloway, Scott Galloway

336 pages first pub 2017 (editions)

nonfiction business technology informative reflective slow-paced
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In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional ...

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