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252 pages • first pub 2007 (editions)
ISBN/UID: 9780136136682
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book is as much fun to read as it is informative, and it is as deeply rooted in psychology as it is in the science of marketing. They really deliver the goods!" -Professor Stephen Kosslyn, Chair, Psychology Department, Harvard University "We'...
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252 pages • first pub 2007 (editions)
ISBN/UID: 9780136136682
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
This book is as much fun to read as it is informative, and it is as deeply rooted in psychology as it is in the science of marketing. They really deliver the goods!" -Professor Stephen Kosslyn, Chair, Psychology Department, Harvard University "We'...
Community Reviews
Content Warnings