Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoisé, Christophe Morin

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Patrick Renvoisé, Christophe Morin

256 pages • first pub 2005 (view editions)

nonfiction business psychology informative medium-paced
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How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediat...

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