Au Contraire: Figuring Out the French by Ruth Mastron, Gilles Asselin

Au Contraire: Figuring Out the French

Ruth Mastron, Gilles Asselin

308 pages first pub 2000 (editions)

nonfiction travel informative medium-paced
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Description

Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disne...

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