Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight by Aras Bilgen, C. Todd Lombardo

Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight

Aras Bilgen, C. Todd Lombardo

260 pages • missing pub info (editions)

nonfiction art business computer science design informative medium-paced
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Description

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your enti...

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