The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg

The Victory Lab: The Secret Science of Winning Campaigns

Sasha Issenberg

385 pages • first pub 2012 (editions)

nonfiction politics science challenging informative medium-paced
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UPDATED FOR THE 2016 ELECTION The book Politico calls "Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institu...

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