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224 pages • first pub 2019 (view editions)
ISBN/UID: 9781400213221
Format: Paperback
Language: English
Publisher: Thomas Nelson
Edition Pub Date: 25 August 2020
Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-...
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224 pages • first pub 2019 (view editions)
ISBN/UID: 9781400213221
Format: Paperback
Language: English
Publisher: Thomas Nelson
Edition Pub Date: 25 August 2020
Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-...