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408 pages • first pub 2011 (view editions)
ISBN/UID: 9780465025787
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: Not specified
Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success...
Community Reviews
Content Warnings
408 pages • first pub 2011 (view editions)
ISBN/UID: 9780465025787
Format: Paperback
Language: English
Publisher: Basic Books
Edition Pub Date: Not specified
Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success...
Community Reviews
Content Warnings