The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

Rick Mathieson

304 pages first pub 2010 (editions)

informative medium-paced
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Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means sayin...

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