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330 pages • first pub 1995 (editions)
ISBN/UID: 9780070520332
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Publication date: Not specified
informative
medium-paced
Description
Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings
330 pages • first pub 1995 (editions)
ISBN/UID: 9780070520332
Format: Hardcover
Language: English
Publisher: McGraw-Hill Companies
Publication date: Not specified
informative
medium-paced
Description
Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Community Reviews
Content Warnings