This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn, Jakob Schneider, Adam Lawrence, Markus Edgar Hormess

This Is Service Design Doing: Applying Service Design Thinking in the Real World

Marc Stickdorn, Jakob Schneider, Adam Lawrence, Markus Edgar Hormess

541 pages • first pub 2017 (view editions)

nonfiction business design informative medium-paced
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specif...

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