This Is Service Design Doing: Applying Service Design Thinking in the Real World by Markus Edgar Hormess, Adam Lawrence, Marc Stickdorn, Jakob Schneider

This Is Service Design Doing: Applying Service Design Thinking in the Real World

Markus Edgar Hormess, Adam Lawrence, Marc Stickdorn, Jakob Schneider

541 pages • first pub 2017 (editions)

nonfiction business design informative medium-paced
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specif...

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