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Beyond The Booth: Trade Show Marketing Strategies For When Sales Matter by Brent Hodgson

Beyond The Booth: Trade Show Marketing Strategies For When Sales Matter

Brent Hodgson

168 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space. That's the equivalent of two Manhattan islands In total, $55 billion US dollars is spent on trade shows each year - incl...

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