The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand by Al Ries, Al Ries, Laura Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Al Ries, Al Ries, Laura Ries

272 pages • first pub 1998 (editions)

nonfiction business informative medium-paced
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Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing ...

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informative 100%

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