Well-Written and Red: The Story of the Economist Poster Campaign by Alfredo Marcantonio

Well-Written and Red: The Story of the Economist Poster Campaign

Alfredo Marcantonio

256 pages first pub 2006 (editions)

informative medium-paced
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Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only ...

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