Persuasion Profiling: How the internet knows what makes you tick by Maurits Kaptein

Persuasion Profiling: How the internet knows what makes you tick

Maurits Kaptein

256 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
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On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so lar...

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