The Architecture of Persuasion: How to Write Well-Constructed Sales Letters by Michael Masterson

The Architecture of Persuasion: How to Write Well-Constructed Sales Letters

Michael Masterson

121 pages first pub 2009 (editions)

nonfiction business informative medium-paced
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Description

Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.

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