The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes by Thomas Hine

The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes

Thomas Hine

289 pages • first pub 1995 (editions)

nonfiction design economics history informative lighthearted slow-paced
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By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed t...

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