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208 pages • first pub 2017 (editions)
ISBN/UID: 9781625278456
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 04 October 2016
Description
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing o...
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208 pages • first pub 2017 (editions)
ISBN/UID: 9781625278456
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 04 October 2016
Description
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing o...
Community Reviews
Content Warnings