Strategic Management for Travel and Tourism by David Campbell, George Stonehouse, Nigel Evans

Strategic Management for Travel and Tourism

David Campbell, George Stonehouse, Nigel Evans

412 pages missing pub info (editions)

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Preface vii Part One An introduction to the strategic process 1 (42) Introduction 3 (4) Strategy and strategic objectives for travel and tourism organizations 7 (20) Introduction to strategy for travel and tourism 27 (16) Part Two Internal analysi...

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