A Little Less Conversation: Connecting with Customers in a Noisy World by Tom Asacker

A Little Less Conversation: Connecting with Customers in a Noisy World

Tom Asacker

186 pages • first pub 2008 (view editions)

reflective medium-paced
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Description

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and per...

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