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384 pages • first pub 2001 (editions)
ISBN/UID: 9780764578397
Format: Paperback
Language: English
Publisher: Wiley Publishing
Publication date: 01 April 2001
Description
Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossa...
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384 pages • first pub 2001 (editions)
ISBN/UID: 9780764578397
Format: Paperback
Language: English
Publisher: Wiley Publishing
Publication date: 01 April 2001
Description
Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossa...
Community Reviews
Content Warnings