Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions by Simon Bailey, Andy Milligan
Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

Simon Bailey, Andy Milligan

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions

Simon Bailey, Andy Milligan

240 pages missing pub info (editions)

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Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing ...

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