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332 pages • first pub 2001 (editions)
ISBN/UID: 9780750682718
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 December 2007
Description
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complex...
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332 pages • first pub 2001 (editions)
ISBN/UID: 9780750682718
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 December 2007
Description
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complex...
Community Reviews
Content Warnings