Destination Branding for Small Cities by Bill Baker

Destination Branding for Small Cities

Bill Baker

191 pages first pub 2007 (editions)

informative medium-paced
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Highlights why branding is important to amibitious places; the pitfalls in destination branding and how to avoid them; how to define your positioning and Destination Promise; critical questions to test your positioning, logo and tagline; ways to e...

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