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92 pages • missing pub info (editions)
ISBN/UID: 9783659759611
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 30 July 2015
Description
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference a...
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92 pages • missing pub info (editions)
ISBN/UID: 9783659759611
Format: Paperback
Language: English
Publisher: LAP Lambert Academic Publishing
Publication date: 30 July 2015
Description
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference a...