Generation y Perceptions Towards Restaurant Choices by Geetha Smitha, Yee Cawaai Fassler

Generation y Perceptions Towards Restaurant Choices

Geetha Smitha, Yee Cawaai Fassler

92 pages missing pub info (view editions)

nonfiction business economics
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Description

In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference a...

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