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Readings in Account Planning by Hart Weichselbaum

Readings in Account Planning

Hart Weichselbaum

316 pages first pub 2007 (view editions)

informative medium-paced
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Description

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit\'s "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, M...

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