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Basic Marketing: A Global-Managerial Approach, 11th Edition by E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach, 11th Edition
—
E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach, 11th Edition
E. Jerome McCarthy with William D. Perreault Jr.

763 pages • first pub 1992 (editions)

Basic Marketing: A Global-Managerial Approach, 11th Edition by E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach, 11th Edition
—
E. Jerome McCarthy

Basic Marketing: A Global-Managerial Approach, 11th Edition

E. Jerome McCarthy with William D. Perreault Jr.

763 pages • first pub 1992 (editions)

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