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272 pages • missing pub info (editions)
ISBN/UID: 9780875847986
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 22 April 1998
Description
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how manage...
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Content Warnings
272 pages • missing pub info (editions)
ISBN/UID: 9780875847986
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 22 April 1998
Description
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how manage...
Community Reviews
Content Warnings