Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Greg Hoffman

9 hours, 2 minutes first pub 2022 (editions)

nonfiction business self help informative lighthearted reflective medium-paced
Powered by AI (Beta)
Loading...

Description

From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He ca...

Read more

Community Reviews

Loading...

Content Warnings

Loading...