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160 pages • missing pub info (editions)
ISBN/UID: 9780324321470
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 28 September 2004
Description
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the...
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160 pages • missing pub info (editions)
ISBN/UID: 9780324321470
Format: Paperback
Language: English
Publisher: Cengage Learning
Publication date: 28 September 2004
Description
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the...