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256 pages • first pub 1999 (editions)
ISBN/UID: 9780142001813
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 31 December 2002
Description
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has ...
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256 pages • first pub 1999 (editions)
ISBN/UID: 9780142001813
Format: Paperback
Language: English
Publisher: Penguin Books
Publication date: 31 December 2002
Description
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has ...