Inside the Nudge Unit: How Small Changes Can Make a Big Difference by David Halpern

Inside the Nudge Unit: How Small Changes Can Make a Big Difference

David Halpern

400 pages • first pub 2015 (editions)

nonfiction business economics psychology informative reflective slow-paced
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Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first governm...

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