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240 pages • first pub 2005 (view editions)
ISBN/UID: 9782940373000
Format: Paperback
Language: English
Publisher: AVA Publishing
Edition Pub Date: 01 April 2006
Description
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological the...
Community Reviews
Content Warnings
240 pages • first pub 2005 (view editions)
ISBN/UID: 9782940373000
Format: Paperback
Language: English
Publisher: AVA Publishing
Edition Pub Date: 01 April 2006
Description
More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological the...
Community Reviews
Content Warnings