Scan barcode
288 pages • missing pub info (editions)
ISBN/UID: 9780470563366
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies ha...
Community Reviews
Content Warnings
288 pages • missing pub info (editions)
ISBN/UID: 9780470563366
Format: Paperback
Language: English
Publisher: John Wiley & Sons
Publication date: Not specified
Description
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies ha...