For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
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Marcus Collins
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For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Marcus Collins

304 pages • missing pub info (editions)

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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try...

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