Take a photo of a barcode or cover
207 pages • first pub 2006 (view editions)
ISBN/UID: 9781422104606
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 October 2006
Description
Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Su...
Community Reviews
Content Warnings
207 pages • first pub 2006 (view editions)
ISBN/UID: 9781422104606
Format: Paperback
Language: English
Publisher: Harvard Business Review Press
Edition Pub Date: 01 October 2006
Description
Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company's strategic direction. Su...
Community Reviews
Content Warnings