Advertising Management [With CDROM] by Shruti Jain, Jaishri Jethwaney

Advertising Management [With CDROM]

Shruti Jain, Jaishri Jethwaney

684 pages missing pub info (editions)

nonfiction business economics
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The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion manageme...

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