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288 pages • first pub 1986 (editions)
ISBN/UID: 9780553173901
Format: Paperback
Language: English
Publisher: BANTAM USA
Publication date: Not specified
nonfiction
business
informative
medium-paced
Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Community Reviews
Content Warnings
288 pages • first pub 1986 (editions)
ISBN/UID: 9780553173901
Format: Paperback
Language: English
Publisher: BANTAM USA
Publication date: Not specified
nonfiction
business
informative
medium-paced
Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Community Reviews
Content Warnings