Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism by Martha Rogers, Don Peppers

Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

Martha Rogers, Don Peppers

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nonfiction business informative medium-paced
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Rule #1: The best measure of success for your business is current sales and profit.Rule # 2: With the right sales and marketing effort, you can always get more customers.Rule # 3: Company value is created by offering differentiated products and se...

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