Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing by Lois Kelly

Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing

Lois Kelly

228 pages • first pub 2007 (editions)

nonfiction business informative medium-paced
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Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awardsFinalist, 2008 Berry-American Marketing Association Book PrizeIt's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention ha...

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