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186 pages • missing pub info (editions)
ISBN/UID: 9780692041710
Format: Paperback
Language: English
Publisher: Thinc B2B
Publication date: 17 December 2018
Description
This isn't another book about advertising. It's an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification-permanently. It's not enough to build a better Super Bowl commercial (sorry, b...
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186 pages • missing pub info (editions)
ISBN/UID: 9780692041710
Format: Paperback
Language: English
Publisher: Thinc B2B
Publication date: 17 December 2018
Description
This isn't another book about advertising. It's an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification-permanently. It's not enough to build a better Super Bowl commercial (sorry, b...