Communicating Fashion Brands: Theoretical and Practical Perspectives by Emily Huggard, Jon Cope
Communicating Fashion Brands: Theoretical and Practical Perspectives

Emily Huggard, Jon Cope

Communicating Fashion Brands: Theoretical and Practical Perspectives

Emily Huggard, Jon Cope

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"Written for scholars and practitioners, this book is about fashion brand communication, showing how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. It enables ...

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