The Embedded Entrepreneur: How to Build an Audience-Driven Business by Arvid Kahl

The Embedded Entrepreneur: How to Build an Audience-Driven Business

Arvid Kahl

292 pages first pub 2021 (view editions)

nonfiction business informative inspiring medium-paced
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Description

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The Audience-Driven approach of an Embedded Entrepreneur. Instead of building solutions looking for customers, Embe...

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