Loose Leaf Contemporary Advertising with Connect by Christian Arens, Michael Weigold, William Arens

Loose Leaf Contemporary Advertising with Connect

Christian Arens, Michael Weigold, William Arens

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nonfiction business economics informative lighthearted medium-paced
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Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Adverti...

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